Privacy Policy
Last updated: December 29, 2025
Curated ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we handle information when you use our mobile application.
App Privacy Summary
In accordance with Apple's App Store privacy guidelines, here is a summary of our data practices:
Data Used to Track You
None. We do not track you across apps or websites owned by other companies.
Data Linked to You
None. We do not collect any data that is linked to your identity.
Data Not Linked to You
The following data may be collected but is not linked to your identity:
- Usage Data: Product interaction data such as app launches, feature usage, and content category preferences
Data Collection Details
Data Stored on Your Device (Not Collected)
The following data is stored locally on your device and is never transmitted to our servers:
- Your saved items: Movies, TV shows, books, music, articles, and products you bookmark
- Your preferences: App settings and display preferences
Because this data never leaves your device, it is not "collected" under Apple's definition and you maintain complete control over it.
Data Collected for Analytics
We collect the following anonymized usage data to improve the app experience:
| Data Type | Purpose | Linked to Identity |
|---|---|---|
| Product Interaction | Analytics | No |
Product Interaction includes: app launches, taps, feature usage (such as which content categories are browsed), and aggregate counts of saved items by category.
How We Use Collected Data
Collected data is used solely for Analytics purposes:
- Understanding which features are most useful
- Identifying popular content categories
- Improving app performance and user experience
- Planning future features based on usage patterns
We do NOT use collected data for:
- Third-party advertising
- Developer's advertising or marketing
- Tracking you across other apps or websites
- Sharing with data brokers
Third-Party Services
Google Firebase Analytics: We use Firebase Analytics to process anonymized usage data. Firebase receives usage events but cannot identify individual users because:
- We have disabled advertising ID collection (IDFA)
- We do not collect or transmit user IDs, emails, or names
- All data is aggregated and anonymized before analysis
Content APIs: When you search for or save content, we may fetch metadata (such as movie posters or book covers) from third-party APIs. These requests are made to provide you with rich content information and do not include any personal data.
Data Not Collected
We do NOT collect the following data types:
- Contact Info (name, email, phone number, address)
- Health & Fitness data
- Financial Info
- Location data (precise or coarse)
- Sensitive Info
- Contacts
- User Content (your actual bookmarks are stored locally, not collected)
- Browsing History
- Search History (search queries stay on device)
- Identifiers (User ID, Device ID, Advertising ID)
- Purchase History
- Diagnostics (crash data, performance data)
Tracking
We do not track you. Under Apple's definition, "tracking" means linking data from our app with third-party data for targeted advertising or sharing data with data brokers. We do neither of these things.
Data Retention and Deletion
Local Data: All your saved items are stored on your device. You can delete individual items within the app or delete all data by uninstalling the app.
Analytics Data: Anonymized analytics data is retained by Firebase according to their standard retention policies. Because this data is not linked to your identity, it cannot be attributed to or deleted for specific users.
No Account Required
Curated does not require you to create an account or provide any personal information to use the app. You can enjoy all features without signing up or logging in.
Children's Privacy
Curated does not knowingly collect any personal information from children under 13. The app is designed to be safe for users of all ages, and no personal data collection occurs.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
Contact Us
If you have any questions about this Privacy Policy, please visit our Support page to get in touch.